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Clark Rubber: Leaders In Foams, Pools, and Rubber

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This Article was last updated 2 months ago by Ola

Clark Rubber is all about everything Foam, Pools, and rubbers. Clark Rubber is also a national expert and retailer in portable pools, swimming pools, pool maintenance, pool toys, and custom.


The company story started in 1946 when two men, Clark and Charlesworth formed a partnership to run Clark Matting and Rubber. The business grew in a very rapid way and in 1951 it was listed on the Australian Stock Exchange. In 1961, the company was renamed Clark Rubber Stores.

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Clark Rubber History

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This company was then bought by the Adsteam Group in 1982 and continued to run the business until 1994. At this stage, the Clark Rubber logo and name were sold to Vita Pacific, a wholly-owned subsidiary of Pacific Dunlop, and the network of stores was then closed down.


At this time, Chris Malcolm, a veteran of Australian retailing, stepped in. After so many negotiations, Chris licensed the Clark Rubber brand from Vita Pacific. Deciding that the franchise model was the right way to grow an already-strong brand. In 1995 the first Clark Rubber store re-opened in Nunawading, Victoria.


The 50th store was opened in 1998 and it was once again one of the most recognized brands in Australian retail. In 2000, Chris Malcolm bought the Clark Rubber brand from Pacific Dunlop.
In 2003 Clark Rubber was recognized as the Franchise Council of Australia’s Franchisor of the Year in the ‘Entry Capital Over $200,000’ category and the store network continued to grow thereafter. In the same year, Chris Malcolm was inducted into the Franchise Council of Australia’s ‘Hall of Fame.

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Three years after, Clark Rubber was awarded the Franchise Council of Australia’s highest honour, Franchisor of the Year. With a history dating back to 1946, Clark Rubber is a successful Australian retailer with 60 stores nationally.

Their stores are specialists in foam, pools, and rubber providing them with a unique place in the Australian retail market. With such a large product range, their customers are all different whether it be tradies, young families, hobbyists, or commercial business customers.


In the custom rubber molding industry, Clark Rubber & Plastics is a leader in custom rubber. Over the years, it has developed a well-deserved reputation for dedicated customer service and top-quality parts. 

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Clark Rubber’s dedicated staff always works with their customers to ensure that all of their needs are addressed. 


To get started, contact them today!

Clark Rubber the Iconic Aussie retailer has a strong heritage dating back to 1946. Today the company has 60 stores. 

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With these FAQs, learn more about Clark Rubber

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10 things you must know about Clark Rubber

How seasonal is this business and how do you manage quiet times?

The company has three key product categories on offer: Everything Pools, Rubber, and Foam. The pool and associated categories are seasonal, while the foam and rubber categories form the major part of their business and perform consistently right throughout the year.

What technical knowledge do I need?

Franchisees investing or buying into a Clark Rubber store do not require specific technical experience or knowledge. Clark Rubber franchisees receive detailed training before starting their business and also receive ongoing training. All Clark Rubber franchisees also obtain a Cert III SPASA Pool Technician qualification, which was developed by SPASA.

What will I be doing as a franchisee and how do I make money?

The main focus of Clark Rubber franchisees is to drive sales at the store level across their key product categories. In addition, their franchisees operate the mobile pool-care service, taking care of their customers’ pools. They also assists its franchisees through the operation of the Clark Rubber e-commerce platform, with all sales from this channel being directed to franchisees’ stores.

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How does the franchisor make money?

The franchisor charges an ongoing franchise fee on gross sales.

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How can I expand my business?

Clark Rubber encourages franchisees to invest in the brand by becoming multi-site owners. This may take the form of a second or third Clark Rubber store, or a Clark Pool & Spa shop. The company franchisees have the support, chance, and opportunity to operate several pool-service vehicles in their trading area, presenting another growth opportunity for existing franchisees.


What makes the Clark Rubber stand out from competitors?

Clark Rubber’s extensive range and mix of products make it unique in the Australian retail market. With its Everything Foam, Pools, and Rubber tagline, this brand has become a destination store for most Australian consumers.
As all of the company stores are owned and operated by individual franchisees and are well known for their excellent customer service.  

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What innovations has Clark Rubber introduced in the last 12 months to help franchisees?

This company has recently introduced an automated replenishment system to help franchisees better manage cash flow and stock at the store level. In addition, a sophisticated software system has been made available to all stores, which allows for more accurate pool-water testing, serving as additional sales opportunities for franchisees.


How big is the network of franchisees in Clark Rubber?

The company has a network of 59 franchised stores and one Pool & Spa shop

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What will it cost me to invest in Clark Rubber?

The investment required in this company franchise varies, depending on the size and location of the premises from which the franchise will operate. A greenfield development
can start from $420,000 plus GST plus working capital. This investment includes all stick,  all franchise entry costs, fixtures and fittings, plant, and equipment.
Other investment opportunities include standalone Clark Pool & Spa shops from $147,500 plus GST and service areas for onsite pool-care service from $49,500 plus GST.


How long is a term and can I renew?

The Clark Rubber franchise agreement offers two terms of five years each. After the first five-year term, the franchisee has the option to renew the agreement for a further term of five years.

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