The Super Bowl has become a high stakes wager for brands looking to market during a premier sporting event.
In exchange for Fox’s 2023 asking price of $7 million per 30-second slot, advertisers can hit an audience that averages more than 100 million people. Last year’s Super Bowl drew an estimated 208 million viewers.
With so much invested in Super Bowl participation, brands need to make a splash to remain memorable with viewers. One way of accomplishing that has been the use of celebrities.
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