One of them hopes to triple its business; the second one is going to capitalize on a $100 billion market opportunity, and the third wants to grow the revenue seven times.
Redfin (real estate), Floor & Decor Holdings (home-improvement), and RH (luxury furniture) have been considered promising since they went public, so we might well expect them to grow even more in the future. They are determined to achieve their impressive business goals in the future, so the investors are likely to double their money (or maybe even more).
1. Floor & Decor Holdings
Floor & Decor added as many as 20 new locations in 2019 (that’s 20% year-over-year unit growth, and this rapid growth is expected to go on for a while. There are 123 stores at the moment, and the company is striving for having 400 locations in 12 years.
So far, Floor & Decor has managed to reopen all of its stores after the closures caused by the pandemic. Despite being hard to ship, the flooring materials were still being sold well, but real locations are a must in this business. Recently Floor & Decor CFO Trevor Lang supposed that commercial real estate might get cheaper because of numerous retail businesses shutting down. This, while being terrible news, means that the company will be able to get new locations.
Floor & Decor is consistently profitable even though it’s spending has been growing over the years. This trend has been present since 2014, and it doesn’t seem to disrupt the company’s impressive growth.
A real estate transaction includes lots and lots of expenses like the agent’s commission, title insurance, taxes, and so on. It’s so expensive and complicated. The good news is that Redfin can handle everything (except taxes) using the technology of a streamlined experience at lower rates.
If we calculate how much all the processes going into buying or selling a house make up for, we’ll come to the conclusion that Redfin has a more than $100 billion market opportunity. Take into account their $780 million revenue last year and you’ll see how much space for growth the company has.
According to ATTOM Data Solutions, the average time a buyer lives in a house is estimated to be over eight years. Given that the company only launched in 2006, the customer loyalty has a great potential as well, even though it’s quite high already (there was 44% growth shown in repeat customers last year only).
All in all, it’s obvious that Redfin is picking up momentum, and it’s not going to slow down, which makes it a great investment idea.
It’s difficult to imagine a more contrarian company than RH. While other players in the home furnishings business are opting for inexpensive products, RH concentrates on luxury furniture demonstrated in gaudy showrooms. This approach has its advantages — there are few (if any) other big-name companies doing the same thing.
RH has been showing great results: in 2015-2019 its net income more than doubled thanks to the management wise enough to grow the business and save money at the same time. For instance, RH has chosen a sale/leaseback expansion model which includes developing a location while selling the property and then leases the space. That’s a great way to expand without paying too much for operational expenses.
RH wants to expand into all the major markets in the U.S. and generate $5 billion or $6 billion each year (in 2019 their net revenue was $2.6 billion). In addition, taking the showrooms to international markets is believed to make RH a $20 billion brand.
And there’s more. RH aspires to expand into hotels, food service, experiences, and so on. CEO of the company Gary Friedman stated the objective to create The World of RH. He thus estimates the market opportunity to be from $70 billion to $100 billion. Even a fraction of this success in the future will make your investment into the company today a great financial decision.
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